What Drives Us Forward

We started tracking event data in 2019 because we got tired of watching organizers make decisions based on gut feelings instead of actual information. Events are expensive. People invest time and money. And yet most post-event reports were just fluff and nice photos.

Why Event Data Actually Matters

Think about the last conference you attended. Someone decided on the venue size, session length, and catering quantity. Were those decisions based on past attendance patterns? Or just a guess?

We've seen organizers rent spaces twice the size they needed. We've watched attendees leave sessions early because nobody tracked engagement patterns from previous years. And the budgets? Often allocated to areas that don't move the needle.

Our work isn't about generating reports. It's about giving you the specific numbers that help you make better calls next time around.

Real Patterns

We track what people actually do during events, not what they say they'll do. Registration numbers versus check-in rates tell different stories.

Honest Context

Every event type has different benchmarks. Corporate training sessions and public festivals need different measurement approaches.

Usable Format

Reports should help you plan the next event. We focus on actionable metrics that directly affect your budget and logistics decisions.

Taiwan Focus

Local market behaviors differ from global trends. We understand attendance patterns and engagement styles specific to Taiwan's event landscape.

Event data collection setup showing registration desk with scanning equipment

How We Actually Started

Back in 2019, a friend ran a tech meetup series in Taipei. He kept asking why attendance was dropping. We pulled six months of check-in data and found the pattern immediately—Thursday events had 40% better turnout than Tuesdays. Simple stuff, but he'd been guessing.

That led to another organizer asking about session engagement. Then someone wanted sponsor visibility metrics. Before long, we were analyzing data for corporate events, trade shows, and academic conferences across Taiwan.

What surprised us wasn't the complex analytics—it was how often basic attendance tracking was missing or inconsistent. Organizers couldn't compare year-over-year because they'd changed measurement methods. Or they'd track registrations but not actual attendance.

We built our process around consistency first. Same metrics, same collection methods, so you can actually see trends over time. Because what good is data from one event if you can't compare it to the next?

By 2025, we've analyzed over 340 events across Taiwan. The patterns we see help organizers reduce waste, improve attendee experience, and justify their budgets with actual evidence.

Who Does This Work

Small team, focused approach. We handle data collection, analysis, and reporting. No sales department, no account managers—just people who know how to turn event metrics into useful information.

Eirik Solberg

Lead Analyst

Spent eight years in corporate event planning before switching to data analysis. Got frustrated with post-event reports that didn't help with next year's planning. Now builds measurement frameworks that actually inform decisions.

Siobhan Cassidy

Operations Director

Handles data collection protocols and client coordination. Background in survey design and quantitative research. Makes sure we're measuring the right things consistently across different event formats and venues.

Let's Talk About Your Event Data

If you're planning an event in the second half of 2025 and want measurement that helps with future decisions, get in touch. We'll walk through what metrics matter for your specific event type.

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